The New Rules of Marketing and PR

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From podcasting to TikTok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of The New Rules of Marketing & PR, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growing your business using new social media tactics or completely revising your website to reach a new marketplace, you'll get a proven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time. PRAISE FOR The New Rules of Marketing & PR "When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." --BRIAN HALLIGAN, CEO, HubSpot, coauthor of Inbound Marketing "David is informative, entertaining, and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business." --TONY ROBBINS "This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition." --PUBLISHERS WEEKLY (starred review) "The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape--and most importantly--how your company can leverage these insights to bring them to the forefront of your market." --DR. DAVID S. RICKETTS, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH)