The Power of Us

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A revolutionary new understanding of identity, showing how the groups we belong to have a powerful influence on our feelings, beliefs, and behaviour - and how these shared identities caninspire both personal change and social movements.Your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups you belong to.In The Power of Us, psychologists Jay Van Bavel and Dominic Packer integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to: Boost cooperation and productivity Overcome bias Escape from echo chambers Break political gridlock Foster dissent and mobilize for change Lead effectively Galvanize action to address persistent global problemsThey explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronizes our brains, and why effective leaders say "we" a lot. The Power of Us will change the way you understand yourself - and the people around you - forever.