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- The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
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This Handbook provides a current and comprehensive volume on the conceptual, theoretical and applied advancements on the behaviour of hospitality and tourism consumers, conveying the latest thinking and research. It offers significant new insight into service quality management, customer satisfaction behaviour, loyalty building behaviour, current impacts pertaining to online customer behaviour and how this can be applied to successful consumer lead marketing and management practices.
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