The Selling of an Author: A Marketing Guide for Writers to Increase Book Sales

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The work of an author doesn't end when the completed manuscript is sent to the publisher. In today's world of publishing, successful authors must take part in the marketing of their own books. The skills needed for promoting books are much different than those needed to research and write books. For many authors speaking before a public gathering is a painful experience. For more than a decade, Bruce E. Mowday has been researching, writing, promoting, and marketing his five published books. This guide contains practical tips told through personal experiences to help those published and self-published authors increase book sales. Mowday discusses his successful and not-so-successful book signings to give ideas to authors on how to avoid frustrating situations and create successful book-selling opportunities. He also draws on his experience as a journalist to offer advice on how to connect with reporters. He also offers tips on identifying groups likely to purchase authors' books.

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