The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources

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This is the experts' guide to finding high-quality company and industry data on the free Web. Information guru, author, and editor Robert Berkman offers business Internet users effective strategies for identifying and evaluating no-cost online information sources, emphasizing easy-to-use techniques for recognizing bias and misinformation. You'll learn where to go for company backgrounders, sales and earnings data, SEC filings and stockholder reports, public records, market research, competitive intelligence, staff directories, executive biographies, survey/poll data, news stories, and hard-to find-information about small businesses and niche markets. The authors list of top starting points is a lifeline for business searchers under pressure, while his unique table of "Internet Information Credibility Indicators" allows readers to systematically evaluate Web site reliability Supported by a Web page.

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