The Thoughts In My Head

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The Thoughts In My Head was conceptualized by the written language out in the world — graffiti, signs, posters, flyers, matchbooks — in one big cauldron. Depending on how its contextualized, the meaning can be changed radically, often in a humorous way. When you use words without an image, the emotion evoked by the words comes from the context in style. When you see the painting, “If I’ve never offended you, we’re not that close.”, you see the words on a canvas — it reads as an artwork. If someone else places that painting in their home, that saying is coming from them. If I hand someone a matchbook that I have, with those same words printed on them, I’m hoping it makes them feel closer to me, and it helps me feel less self-conscious about being appropriate, which I am often not, though I have no desire to offend.For close to 30 years, I worked as an art director in advertising. Through that experience, I saw and learned how words where consumed by people. How quickly they are processed and discarded if they are processed at all. Through numerous focus groups watching strangers react to my advertising I created, I learned how widely different the same ideas were interpreted by people in the same room! I think ultimately language is the best tool we must communicate our thoughts efficiently. And it is woefully inadequate.