Truth About Innovation, The

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YOU CAN’T CONTROL WAVES SO LEARN TO SURFInnovation rocks. It rolls. It makes the world go round. In a definitive set of ‘home-truths, ’ you’ll discover how to harness its power to increase creativity, collaboration and profit. Are you ready to change the world?55 PROVEN INNOVATION PRINCIPLES and techniques that work.Simply the best thinkingTHE TRUTH AND NOTHING BUT THE TRUTH“If you don't like eating someone else's dust,  put this little gem of a book in every one of your collaborators' hands. That's what I'm doing right now. Watch out world!!” JIM BELASCO, PROFESSOR OF MANAGEMENT AT SAN DIEGO STATE UNIVERSITY, AND AUTHOR OF TEACHING THE ELEPHANT TO DANCE “Perceptive analysis of what works and what doesn’t, with useful illustrations based on the experiences of real businesses. Thought-provoking, grounded and realistic.” PROFESSOR KHALID AZIZ, THE AZIZ CORPORATION “Forthright, informative, witty and highly readable. This isn’t about new for old, it’s about new from old, whoever said we shouldn’t reinvent the wheel should have read this book.” JONATHAN DONOVAN, TOWNHOUSE CONSULTING AND EX-HEAD OF 02 EMPLOYEE RELATIONS