The Use of Fieldmen by Wholesale Food Distributors and Affiliated Retailers

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Excerpt from The Use of Fieldmen by Wholesale Food Distributors and Affiliated Retailers: A Study of Improvements in the Marketing of Agricultural ProductsFourth, wholesaler management can facilitate the work Of fieldmen and the cooperation Of retailers with the voluntary program by helping the retailers to see the program as their own. Most wholesalers studied felt that efforts should be made to Obtain increased retailer identification with the voluntary programs. It also seems desirable for wholesaler management to define more clearly what the retailer needs to do in cooperating with the voluntary pro gram, and to simplify the means Of communicating this information to him. By simplifying and combining various retailer bulletins, clearly suggesting to retailers methods for handling each promotional item and providing them with the material for doing so when appropriate, wholesalers can significantly improve retailer cooperation in the merchandising program.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.