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- Tobacco Goes to College
Tobacco Goes to College
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Documents the history of cigarette advertising on US college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives.
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