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- Toons in Toyland: The Story of Cartoon Character Merchandise
Toons in Toyland: The Story of Cartoon Character Merchandise
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Every living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. There is an ever-growing market for these collectibles, and stacks of books pose as pricing guides. Yet Tim Hollis is the first to examine the entire story of character licensing and merchandising from a historical view.
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