Turn Up For Freedom: Notes for All the Tough Girls* Awakening to Their Collective Power

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There are very few non-fiction young adult books that are talking about trauma, systems of oppression, and what it means to develop as a leader within the harsh context of systemic and gender-based violence reality. Weaving personal memoir, history, real-life examples of a youth collective practicing emotional freedom, and political organizing, this accessible and hands-on book guides the reader through a journey of inspiring life-changing principles that invites them to reflect inwardly towards the collective action where grounded leadership matters the most. The book is also full of questions, activities, and resources to help young people see how this work is necessary for personal freedom and to sustain the momentous societal change young people need and deserve.Author details their own personal journey that led to the founding of TUFF girls and then shows how that circumstance reappears in other communities who would then benefit from the transformative study and action that is promoted in the book.Tie-ins and current relevance include:There has been a steady increase in anxiety among teens, according to the National Institute of Mental Health. This book doesn’t rely on individualized solutions such as therapy, but offers resources to link personal and community action for healingHigh teacher turnover has decreased school morale, and this book can offer tools for youth to self-organize and take ownership of creating a participatory culture of respect and reciprocity at school and in the community. Social media has become a source of inspiration and political education for many young people, but does not necessarily offer the context, history, and practical resources to translate a budding consciousness to leadership skills.Turana Burke is a notable blurber who is supporting the author on her social media channels and promoting the work through her networks.Key publicity targetsInterview in Gal-Dem MagazineInterview in Bust MagazineReview or extract in Teen VogueReview in Brooklyn RailReview in Chicago ReaderSocial media marketing campaignPre-order discount and bundle sales Endorsement and pre-publication reviews“Re-post/tag friends” giveaway to drive engagement and salesIG live Q&A, with the author