Turning the Giant

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It’s natural to either run from giants or try to mow them over. But it takes a lot more patience and fortitude to methodically turn them to your advantage.In Turning the Giant, John Berra shares his amazing life’s journey that took him from being a shy, uncertain university student to becoming the Chairman of Emerson Process Management. As someone who was voted into the Process Automation Hall of Fame, Berra writes from a place of authority and conviction. Because he has faced countless giants along his path, he knows what it takes to turn them.Today, the challenges leaders face are more complex than they have ever been. Giants such as technological advancement and global competition make it tough for the average business leader to survive. But it’s here that Berra’s challenge to “turn giants” is invaluable. Most giants leaders face will never be slain and will always exist in some form. But rather than see them as a threat, great leaders realize it’s even more valuable to turn giants to their advantage.Turning the Giant will inspire a new generation of leaders to face the complex obstacles they face today. Yes, the technological challenges of this generation are different than the ones Berra faced in the 1990s, but the principles for turning giants remain the same. Every leader faces the giants of corporate bureaucracy, self-doubt, innovation, skepticism, competition, and success. But it’s up to them to turn them.