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- Urban Events, Place Branding and Promotion
Urban Events, Place Branding and Promotion
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Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
Lieferbar in ca. 10-20 Arbeitstagen