User Experience Design

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Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start. In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. You'll discover: * Why putting users at the center of strategy leads to an almost unfair competitive advantage * Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable * Common shortfalls that prevent organizations from reaping the value of experience design * 27 proven "plays" from the UXReactor playbook to put concepts into practice * Game planning examples to execute at different levels of an organization A comprehensive and practical book for everyone involved in the transformation -- business leaders, design leaders, product managers, engineers, and designers -- User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.