UX for Dummies

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Learn to: * Effectively apply UX strategies * Determine your users to create a meaningful experience * Build information architecture and content strategy * Embrace testing and metrics to keep your experience relevant Apply UX strategies that align with business goals If you want to learn the tools and techniques necessary for effective user experience (UX) design, this hands-on guide has you covered. Written by a team of experts from one of the world's leading UX consultancies, UX For Dummies defines what UX is, why you should focus on it, and how you can embrace best practices. What are you waiting for? * The A-Z of UX -- get the lowdown on UX basics, from understanding how a typical UX project works to how it benefits your business--and everything in between * Tame the beast -- survey your competitors, develop content strategy, build the information architecture, and design for specific channels * Dive into visual design -- develop mood boards, understand typography, color, and photography, build design comps, and create style guides * Put it into action -- find out how testing can save your UX, measure your UX and keep it relevant, bring in the experts, and more * "X" points on UX -- discover 10 reasons the user is your most important consideration, 10 UX principles that never change, and 10 ways to ensure your UX is best in class Open the book and find: * The benefits of good UX design * The building blocks of the UX design process * Info on user experience versus usability * Tips on designing a user journey * Ways to determine appropriate content for your users * Guidance on creating a sitemap * Common testing myths in UX * The scoop on capturing and reporting metrics * Where to find UX help * Determining who your users are * Keeping your UX relevant