Making a Metaverse That Matters

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Praise for MAKING A METAVERSE THAT MATTERS "After two decades of writing about virtual worlds, James knows how to scythe through hype and misconceptions about the Metaverse, why it truly matters. I only wish Mark Zuckerberg could have read it before changing the name of his company." --Om Malik, veteran Silicon Valley writer & partner emeritus, True Ventures "At the center of this book is an overlooked truth: We're already living in the Metaverse. It also happens that Au is the perfect guide to help us understand the promise, peril, and genuine humanity of virtual worlds. Au's lived experience, historical expertise, and deep reporting dispels myths, cuts through the hype and brings a hopeful digital future to life. If every tech executive read this book, I'd be much more optimistic about our online future." --Charlie Warzel, staff writer, The Atlantic "A deeply-reported approach to an often-misunderstood subject, James tells the story of the Metaverse's evolution from the perspective of someone involved in its development since 2003 -- while also connecting it to the broader creator economy that's currently transforming all media. Woven with fascinating and surprisingly moving stories of the people who make metaverse platforms thrive, from a Jamaican woman in her 20s to a blues guitarist in his 80s, Making a Metaverse That Matters makes the case that it's the community, not the technology, that ultimately matters most." --Taylor Lorenz, author of Extremely Online "Making a Metaverse That Matters is an authoritative and thoughtful look at the Metaverse from an expert who's been a daily reporter from the Metaverse for years. Going far past the hype, this book probes decades of history, documents both the corporate and cultural machinations that have shaped our view of the Metaverse, and gives us a credible view of where it's all headed when the hype fades into substance." --Anil Dash, CEO of Glitch, EFF board member, advisor to the Obama White House's Office of Digital Strategy