Winning More Business in Financial Services

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Grow your business in a systematic, sustainable way with your most underutilized tool: BUSINESS REFERRALSWinning More Business in Financial Services is a step-by-step guide to thriving in an increasingly competitive business climate by optimizing existing relationships to meet people youcan't reach on their own and staging, framing, and following through on these referrals. Learn how to: Set clear objectivesPlan and build a strategy to achieve themFind the most valuable decision maker for your needsMake favorable impressionsConvert personal and professional relationships into client opportunitiesMichael Salmon runs M. Salmon & Associates, one of the nations' foremost training, coaching, and sales consulting firms.

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