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- Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight
Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight
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In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business-it needs to be designed for service from the ground up.
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