Your First Home

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Your First HomeThe FIRST Book from our new KellerINK imprint! Key Selling Points:Every year, one million, or nearly one-third, of all home sales involve a first time home buyer. Affordability is an important issue for today's first home buyer. Your First Home uniquely addresses that concern by highlighting a wider range of options (condos, duplexes, etc) and many ideas for "house hacking” to fund and finance the purchase. This book is supported by Keller Williams Realty, the largest real estate company in the world. KW has 190, 000 agents around the world Executive Chairman Gary Keller and VP Jay Papasan have sold more than five million copies of their published titles: The Millionaire Real Estate Agent (1.5 million copies), The Millionaire Real Estate Investor (483, 000 copies), and The ONE Thing (2.6 million copies)The first edition of Your First Home sold 50, 000 copiesSales and Marketing Campaign:National Publicity Campaign targeting large media outlets and real estate trade publications Marketing Campaign from KW Corporate to consumers and agents Key launch events KW's Family Reunion (February) and MegaCamp (August) Presales campaign to KW agents with training sessions for first time home buying seminars Targeted outreach to community lending programs to support education initiatives