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- Zhang Ruimin & Haier: A Business and Life Biography
Zhang Ruimin & Haier: A Business and Life Biography
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China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Zhang Ruimin took charge of a struggling refrigerator factory in the 1980s and turned it into the world's fourth largest company for consumer electronics and home appliances. In doing so, Zhang himself has become not only a revered entrepreneur but also a highly respected management expert, whose systems and operational frameworks have been studied in the world's top business schools. This book examines how Zhang turned Haier into a global powerhouse and the much admired management techniques behind his success.
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